diff --git a/README.md b/README.md
index 50cdb6b..9c73f11 100644
--- a/README.md
+++ b/README.md
@@ -181,8 +181,8 @@ whatever it costs; the Achieve goals are weighed against each other in the order
 8. **Maintain:** Runs in any JavaScript engine, with no runtime dependencies and nothing to configure or connect.
 9. **Maintain:** Fast, and linear in the document's size as JSON.
 10. **Achieve:** Easy for a contributor to understand and change safely.
-    - Signal: the comprehension panel's verdicts improve, and tokens read before a chunk's first commit fall.
-    - Counter-signal: items that move other goals ship fewer per release.
+    - Signal: fresh readers find the source easier to follow, and the reading a change needs before its first commit falls.
+    - Counter-signal: fewer features and fixes for the other goals ship per release.
     - Why: readability bought by stalling the audience's work costs more than it saves.
 
 ## Audience