diff --git a/CHANGELOG.md b/CHANGELOG.md
index bc86b51..edffe78 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -9,17 +9,18 @@
   libraries and Atlassian's own paths.
 - `adfToHtml` writes ADF as HTML: paragraphs, headings, lists, quotes, code blocks, rules, hard
   breaks, a centered, uncaptioned external image holding no attribute but its URL and alt, and
-  `em`, `strong`, `code` and links as their elements. An unmarked emoji, status, date and card
-  holding a URL and no `data` are `<span class="adf-emoji">`, `<span class="adf-status">`,
-  `<time class="adf-date">` and `<a class="adf-inline-card">`. A paragraph, heading, quote, list,
-  list item, code block, rule, emoji, status, date or card writes its other attributes as `data-*`
+  `em`, `strong`, `code` and links as their elements. An unmarked emoji, mention, status, date
+  and card holding a URL or `data`, not both, are `<span class="adf-emoji">`,
+  `<span class="adf-mention">`, `<span class="adf-status">`, `<time class="adf-date">` and
+  `<a class="adf-inline-card">`. A paragraph, heading, quote, list, list item, code block, rule,
+  emoji, mention, status, date or card writes its other attributes as `data-*`
   attributes, `localId` as `data-local-id`. Every other node is an element of class `adf-carry` holding the node's JSON in `data-adf` and showing its
   content, links included. Every URL is written as the ADF holds it,
   `javascript:` included: sanitize HTML from an author you do not trust before showing it.
 - `htmlToAdf` reads `adfToHtml`'s HTML back to the document it came from, a carry element from its
   `data-adf`. It reads that HTML as a browser's `innerHTML` writes it too (a raw `"` in text,
   `&nbsp;`, a raw `<` or `>` in an attribute value) and as a form post sends it (`\r\n` for each
-  line feed). An edit to an emoji's or status's text becomes its `text`; an edit to a date's or a
+  line feed). An edit to an emoji's, mention's or status's text becomes its `text`; an edit to a date's or a
   card's text alone is refused. It refuses any other HTML, including an edit to what a carry element
   shows, with the codes README §The calls lists.
 - **Breaking:** `losslessMarkdownToAdf` gives a `date`, `emoji`, `inlineCard`, `mention`, `status`
diff --git a/README.md b/README.md
index b4bcb86..52764cc 100644
--- a/README.md
+++ b/README.md
@@ -153,7 +153,7 @@ const page: AdfDocument = {
 const html = adfToHtml(page)
 if (html.ok) console.log(html.value)
 // <h2 data-local-id="a1f3">Release notes</h2>
-// <p>Read the <a href="https://spec.commonmark.org/">spec</a>, then ask <span class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;id&quot;:&quot;5b10a2&quot;,&quot;text&quot;:&quot;@Mikael&quot;},&quot;type&quot;:&quot;mention&quot;}">@Mikael</span></p>
+// <p>Read the <a href="https://spec.commonmark.org/">spec</a>, then ask <span class="adf-mention" data-id="5b10a2">@Mikael</span></p>
 
 const back = html.ok ? htmlToAdf(html.value) : undefined
 if (back?.ok) console.log(back.value) // deep-equals page
@@ -516,16 +516,16 @@ content. No stylesheet ships. The complete dialect:
 | `blockquote` | `<blockquote>` |
 | `bulletList`, `orderedList`, `listItem` | `<ul>`, `<ol>`, `<ol start="3">` for an `order` of 3, and `<li>`; an item's first paragraph stands bare, `<li>Bolt</li>`, or as `<li><p data-local-id="p1">Bolt</p></li>` where it holds an attribute |
 | `codeBlock` | `<pre><code class="language-js">`, no `class` without a language |
-| `date`, `emoji`, `status` | `<time class="adf-date" datetime="2025-08-25" data-timestamp="…">2025-08-25</time>`, `<span class="adf-emoji" data-id="1f389" data-short-name=":tada:">🎉</span>`, `<span class="adf-status" data-color="yellow">In review</span>` |
+| `date`, `emoji`, `mention`, `status` | `<time class="adf-date" datetime="2025-08-25" data-timestamp="…">2025-08-25</time>`, `<span class="adf-emoji" data-id="1f389" data-short-name=":tada:">🎉</span>`, `<span class="adf-mention" data-id="5b10a2">@Mikael</span>`, `<span class="adf-status" data-color="yellow">In review</span>` |
 | `hardBreak` | `<br>` |
 | `heading` | `<h1>` to `<h6>` |
-| `inlineCard` holding a `url` | `<a class="adf-inline-card" href="…">…</a>` |
+| `inlineCard` holding a `url`, or `data` and no `url` | `<a class="adf-inline-card" href="…">…</a>`; for `data`, `href` is the URL it holds, the text its name, and `data-data` the rest |
 | `link` | `<a href="…" title="…">` |
 | `mediaSingle` holding an external `media`, centered, uncaptioned, holding no other attribute such as `width` or `localId` | `<p><img src="…" alt="…"></p>`, the image inside `<a>` where a link marks it; an image holding such an attribute, as editor-written ones do, rides the carry element |
 | `paragraph` | `<p>` |
 | `rule` | `<hr>` |
 | `text` marked `code`, `em`, `strong` | `<code>`, `<em>`, `<strong>`, the first mark outermost |
-| an attribute its type holds that its element does not write, such as `localId`, on a paragraph, heading, quote, list, list item, code block, rule, emoji, status, date or card | `data-*` named as HTML's `dataset` names it: `<p data-local-id="a1f3">` |
+| an attribute its type holds that its element does not write, such as `localId`, on a paragraph, heading, quote, list, list item, code block, rule, emoji, mention, status, date or card | `data-*` named as HTML's `dataset` names it: `<p data-local-id="a1f3">` |
 | any other node, or a node holding what its element cannot | `<div class="adf-carry" data-adf="{…}"><p>its content</p></div>`, a `<span>` inline |
 
 - Every URL is written as the ADF holds it, `javascript:` included: a link's, an image's, a
diff --git a/docs/decisions.md b/docs/decisions.md
index 7087899..21f5229 100644
--- a/docs/decisions.md
+++ b/docs/decisions.md
@@ -442,7 +442,7 @@ it joins the second panel's `<a>` to that portable spelling.
 Inside a carry element, a card a link marks links to the link's target, and shows its own URL as its
 text where it has one, so both stay. A card showing only its name keeps its URL in `data-adf` alone.
 Atlassian's schema gives no card a link mark, so only a hand-built document meets this;
-`todo.md` item 133 ends both, in 0.3.0, by writing such cards as their own element. Recorded 2026-10-24
+`todo.md` item 133 ends it, in 0.3.0, by writing such cards as their own element. Recorded 2026-10-24
 without a panel of its own: it puts the second panel's `<a>` around the text a card shows.
 
 A fifth panel (2026-11-04, three readers in the same roles, then four more for what the first three
@@ -457,12 +457,15 @@ rode the carry. The first three picked each of these 3 of 3:
 
 Seven readers picked a date as
 `<time class="adf-date" datetime="2025-08-25" data-timestamp="1756080000000">2025-08-25</time>`,
-5 of 7: the day for people, the exact timestamp for scripts. Two questions stayed split, so a
-mention and a card holding `data` ride the carry until the maintainer settles them, `todo.md` item
-133: a mention's `data-id`, `data-access-level` and `data-user-type` drew 4 of 7, over
-`data-mention-id` 2 and `data-user-id` 1; a card holding `data` and no URL drew `<a … href data-data>`
-3, `<a … data-card>` 2 and `<span … data-data>` 2. A card a link marks waits on the second answer,
-since its name-only form is that card, so it rides the carry too.
+5 of 7: the day for people, the exact timestamp for scripts. Two questions stayed split. A mention's
+`data-id`, `data-access-level` and `data-user-type` drew 4 of 7, over `data-mention-id` 2 and
+`data-user-id` 1; a card holding `data` and no URL drew `<a … href data-data>` 3, `<a … data-card>` 2
+and `<span … data-data>` 2. The maintainer took the leading spelling of each, 2026-11-04:
+
+- a mention is `<span class="adf-mention" data-access-level="CONTAINER" data-id="5b10a2" data-user-type="DEFAULT">@Mikael</span>`, its `text` the content;
+- a card holding `data` and no URL is `<a class="adf-inline-card" href="https://example.com/plan" data-data="{…}">Release plan</a>`, `href` the URL its `data` holds and the text its name, else that URL. A card holding both `data` and a `url` rides the carry, since read back its `href` would not say which of the two it spells.
+
+A card a link marks waits on a spelling of its own, `todo.md` item 133, so it rides the carry.
 
 ## `htmlToAdf` also reads the dialect as a browser serializes it
 
diff --git a/spec/html.md b/spec/html.md
index c102704..bff55c5 100644
--- a/spec/html.md
+++ b/spec/html.md
@@ -40,11 +40,13 @@ block's `data-*` attributes stand on its `<pre>`.
 | `emoji` | `<span class="adf-emoji" data-id="1f389" data-short-name=":tada:">🎉</span>`, its `text` the content |
 | `hardBreak` | `<br>` |
 | `inlineCard`, holding a `url` | `<a class="adf-inline-card" href="https://example.com/spec">https://example.com/spec</a>` |
+| `inlineCard`, holding `data` and no `url` | `<a class="adf-inline-card" href="https://example.com/plan" data-data="{&quot;name&quot;:&quot;Release plan&quot;,&quot;url&quot;:&quot;https://example.com/plan&quot;}">Release plan</a>`, `href` the URL its `data` holds and the text its name, else that URL |
 | `link`, holding `href` and an optional `title` | `<a href="…" title="…">` around the text |
+| `mention` | `<span class="adf-mention" data-access-level="CONTAINER" data-id="5b10a2" data-user-type="DEFAULT">@Mikael</span>`, its `text` the content |
 | `status` | `<span class="adf-status" data-color="yellow">In review</span>`, its `text` the content |
 | `text` | its text, escaped |
 
-A `date`, `emoji`, `inlineCard` or `status` writes each other attribute its type holds as a
+A `date`, `emoji`, `inlineCard`, `mention` or `status` writes each other attribute its type holds as a
 `data-*` attribute, named and sorted as on a block, `data-local-id` among them.
 
 A text node's marks nest in the order its `marks` array lists them, the first outermost:
@@ -73,7 +75,7 @@ later release writes it as its own element.
 
 ```html
 <div class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;panelType&quot;:&quot;info&quot;},…,&quot;type&quot;:&quot;panel&quot;}"><p>Read the <a href="https://spec.commonmark.org/">CommonMark spec</a> first.</p><p>Then import.</p></div>
-<p>Ask <span class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;id&quot;:&quot;5b10a2&quot;,&quot;text&quot;:&quot;@Mikael&quot;},&quot;type&quot;:&quot;mention&quot;}">@Mikael</span></p>
+<p>Ask <span class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;id&quot;:&quot;5b10a2&quot;},&quot;type&quot;:&quot;mention&quot;}">@5b10a2</span></p>
 ```
 
 - `data-adf` holds the node's JSON compact, keys sorted, as `!adf:carry` does in markdown, its type
@@ -115,8 +117,8 @@ later release writes it as its own element.
     non-empty `alt`;
   - a heading whose `level` is not 1 to 6, and an ordered list whose `order` is not a safe integer
     or is `-0`;
-  - an emoji or status with no `text`, a date whose `timestamp` names no day from year 1 to 9999,
-    and a card with no `url` or holding `data`;
+  - an emoji, mention or status with no `text`, a date whose `timestamp` names no day from year 1
+    to 9999, a card holding neither a `url` nor `data` with a URL, and a card holding both;
   - a code block holding more than one text node, a marked one, or a language holding ASCII
     whitespace;
   - a rule or hard break holding `content`, and a hard break holding an attribute;
@@ -147,9 +149,10 @@ that node in either spelling: an edit there would be lost, so it is `unmappable-
 - Any other HTML is `unmappable-html`: another element, attribute or escape, attributes in another
   order, a block on the line of another, a carriage return not followed by a line feed, or
   non-empty HTML not ending in a line feed.
-- An emoji, status, date or card element with empty text, a date whose `datetime` or text is not the
-  day its `data-timestamp` names, and a card whose `href` and text are not one URL are
-  `unmappable-html`.
+- An emoji, mention, status, date or card element with empty text, a date whose `datetime` or text
+  is not the day its `data-timestamp` names, a card without `data-data` whose `href` and text are
+  not one URL, and a card with it whose `href` and text are not the URL and name its `data` holds,
+  are `unmappable-html`.
 - A `data-*` attribute that its element does not take, such as `data-level` on `<h1>`, or that holds
   a value outside its attribute's kind or not written as compact JSON, is `unsupported-node-shape`.
 - A carry element's `data-adf` holding invalid JSON is `unmappable-html`. JSON that is no ADF node,
diff --git a/src/html/emit/adf-to-html.test.ts b/src/html/emit/adf-to-html.test.ts
index 175b1f8..e922e86 100644
--- a/src/html/emit/adf-to-html.test.ts
+++ b/src/html/emit/adf-to-html.test.ts
@@ -136,20 +136,24 @@ test('carries every other node in an adf-carry element holding its JSON', () =>
     html(adfToHtml(document(panel))),
     '<div class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;panelType&quot;:&quot;info&quot;},&quot;content&quot;:[{&quot;content&quot;:[{&quot;text&quot;:&quot;Check the collation.&quot;,&quot;type&quot;:&quot;text&quot;}],&quot;type&quot;:&quot;paragraph&quot;}],&quot;type&quot;:&quot;panel&quot;}"><p>Check the collation.</p></div>\n',
   )
-  const mention: AdfNode = { attrs: { id: '5b10a2', text: '@Mikael' }, type: 'mention' }
-  assert.equal(html(adfToHtml(document(paragraph(text('Ask '), mention)))), '<p>Ask <span class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;id&quot;:&quot;5b10a2&quot;,&quot;text&quot;:&quot;@Mikael&quot;},&quot;type&quot;:&quot;mention&quot;}">@Mikael</span></p>\n')
+  const mention: AdfNode = { attrs: { id: '5b10a2' }, type: 'mention' }
+  assert.equal(html(adfToHtml(document(paragraph(text('Ask '), mention)))), '<p>Ask <span class="adf-carry" data-adf="{&quot;attrs&quot;:{&quot;id&quot;:&quot;5b10a2&quot;},&quot;type&quot;:&quot;mention&quot;}">@5b10a2</span></p>\n')
 })
 
-test('writes an emoji, status, date and card holding a URL as their elements, their attributes data-* sorted by name', () => {
+test('writes an emoji, mention, status, date and card as their elements, their attributes data-* sorted by name', () => {
   const inline = (node: AdfNode): string => html(adfToHtml(document(paragraph(text('See '), node))))
   assert.equal(inline({ attrs: { id: '1f389', localId: 'e1', shortName: ':tada:', text: '🎉' }, type: 'emoji' }), '<p>See <span class="adf-emoji" data-id="1f389" data-local-id="e1" data-short-name=":tada:">🎉</span></p>\n')
   assert.equal(inline({ attrs: { text: '<3' }, type: 'emoji' }), '<p>See <span class="adf-emoji">&lt;3</span></p>\n')
+  assert.equal(inline({ attrs: { accessLevel: 'CONTAINER', id: '5b10a2', localId: 'm1', text: '@Mikael', userType: 'DEFAULT' }, type: 'mention' }), '<p>See <span class="adf-mention" data-access-level="CONTAINER" data-id="5b10a2" data-local-id="m1" data-user-type="DEFAULT">@Mikael</span></p>\n')
   assert.equal(inline({ attrs: { color: 'yellow', localId: 's1', style: 'bold', text: 'In review' }, type: 'status' }), '<p>See <span class="adf-status" data-color="yellow" data-local-id="s1" data-style="bold">In review</span></p>\n')
   assert.equal(inline({ attrs: { localId: 'd1', timestamp: '1756080000000' }, type: 'date' }), '<p>See <time class="adf-date" datetime="2025-08-25" data-local-id="d1" data-timestamp="1756080000000">2025-08-25</time></p>\n')
   assert.equal(inline({ attrs: { localId: 'c1', url: 'https://example.com/spec?a=1&b=2' }, type: 'inlineCard' }), '<p>See <a class="adf-inline-card" href="https://example.com/spec?a=1&amp;b=2" data-local-id="c1">https://example.com/spec?a=1&amp;b=2</a></p>\n')
+  const plan = { name: 'Release plan', url: 'https://example.com/plan' }
+  assert.equal(inline({ attrs: { data: plan, localId: 'c2' }, type: 'inlineCard' }), '<p>See <a class="adf-inline-card" href="https://example.com/plan" data-data="{&quot;name&quot;:&quot;Release plan&quot;,&quot;url&quot;:&quot;https://example.com/plan&quot;}" data-local-id="c2">Release plan</a></p>\n')
+  assert.equal(inline({ attrs: { data: { url: 'https://example.com/plan' } }, type: 'inlineCard' }), '<p>See <a class="adf-inline-card" href="https://example.com/plan" data-data="{&quot;url&quot;:&quot;https://example.com/plan&quot;}">https://example.com/plan</a></p>\n')
 })
 
-test('carries an emoji, status, date or card holding a URL the element cannot hold', () => {
+test('carries a node its element cannot hold', () => {
   const carried = (node: AdfNode): boolean => html(adfToHtml(document(paragraph(node)))).includes('adf-carry')
   const comment: AdfMark = { attrs: { annotationType: 'inlineComment', id: 'c1' }, type: 'annotation' }
   assert.equal(carried({ attrs: { text: '🎉' }, marks: [comment], type: 'emoji' }), true)
@@ -171,7 +175,17 @@ test('carries an emoji, status, date or card holding a URL the element cannot ho
   assert.equal(carried({ attrs: { url: 'https://example.com/' }, marks: [{ attrs: { href: 'https://example.org/' }, type: 'link' }], type: 'inlineCard' }), true)
   assert.equal(carried({ attrs: { url: '' }, type: 'inlineCard' }), true)
   assert.equal(carried({ attrs: { url: 'https://example.com/\u0001' }, type: 'inlineCard' }), true)
-  assert.equal(carried({ attrs: { id: '5b10a2', text: '@Mikael' }, type: 'mention' }), true)
+  assert.equal(carried({ attrs: { data: { name: 'Roadmap', url: 'https://example.com/' } }, marks: [comment], type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { data: { url: 'https://example.com/\u0001' } }, type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { data: { name: 'Roadmap', url: ' ' } }, type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { data: 'https://example.com/' }, type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { data: {} }, type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { data: { name: 'Roadmap\u0001', url: 'https://example.com/' } }, type: 'inlineCard' }), true)
+  assert.equal(carried({ attrs: { id: '5b10a2' }, type: 'mention' }), true)
+  assert.equal(carried({ attrs: { id: '5b10a2', text: '' }, type: 'mention' }), true)
+  assert.equal(carried({ attrs: { id: '5b10a2', text: '@Mikael' }, content: [text('x')], type: 'mention' }), true)
+  assert.equal(carried({ attrs: { id: '5b10a2', text: '@Mikael' }, marks: [comment], type: 'mention' }), true)
+  assert.equal(carried({ attrs: { id: 7, text: '@Mikael' }, type: 'mention' }), true)
 })
 
 test('shows each block a carried node holds as a paragraph in a div', () => {
diff --git a/src/html/emit/node-element.ts b/src/html/emit/node-element.ts
index 94d454c..f947eed 100644
--- a/src/html/emit/node-element.ts
+++ b/src/html/emit/node-element.ts
@@ -1,18 +1,18 @@
 import type { AdfNode } from '../../adf/document.ts'
 import { dataAttributes } from '../data-attributes.ts'
-import { elementOfNodeType, htmlDay } from '../node-element.ts'
-import { nodeAttrs } from '../../adf/document.ts'
-import { shownText } from '../../adf/shown-text.ts'
-import { writableValue } from '../escaping.ts'
+import { elementOfNodeType } from '../node-element.ts'
+import { optionalAttribute, writableValue } from '../escaping.ts'
 
-// `undefined` where the node is no emoji, status, date or card holding a URL, or holds what its element cannot write: it rides the carry.
+// `undefined` where the node is no emoji, mention, status, date or card, or holds what its element cannot write: it rides the carry.
 export function nodeElement(node: AdfNode): string | undefined {
   const model = elementOfNodeType(node.type)
   if (model === undefined || node.content !== undefined) return undefined
-  const data = dataAttributes(node, model.vocabulary, model.textAttribute === undefined ? [] : [model.textAttribute])
-  const held = model.textAttribute === undefined ? htmlDay(shownText(node)) : nodeAttrs(node)[model.textAttribute]
-  const shown = typeof held === 'string' && held !== '' ? writableValue(held) : undefined
-  if (data === undefined || shown === undefined) return undefined
-  const leading = model.leading === undefined ? '' : ` ${model.leading}="${shown}"`
+  const held = model.shown(node)
+  const leadingValue = model.leading?.value(node)
+  if (held === undefined || (model.leading !== undefined && leadingValue === undefined)) return undefined
+  const data = dataAttributes(node, model.vocabulary, model.written)
+  const leading = model.leading === undefined ? '' : optionalAttribute(model.leading.name, leadingValue)
+  const shown = writableValue(held)
+  if (data === undefined || leading === undefined || shown === undefined) return undefined
   return `<${model.element} class="${model.class}"${leading}${data}>${shown}</${model.element}>`
 }
diff --git a/src/html/node-element.ts b/src/html/node-element.ts
index 81df01f..9bc1f25 100644
--- a/src/html/node-element.ts
+++ b/src/html/node-element.ts
@@ -1,27 +1,80 @@
+import type { AdfAttributes, AdfNode } from '../adf/document.ts'
 import type { AttributeVocabulary } from '../adf/attribute-vocabulary.ts'
 import { inlineNodeModel } from '../adf/inline-nodes.ts'
+import { nodeAttrs } from '../adf/document.ts'
+import { shownText, shownUrl } from '../adf/shown-text.ts'
 
-// `textAttribute` names the attribute holding the shown text, none for a date, which shows the day its `timestamp` falls on; `leading` names the attribute right after the class, holding that same text.
+// `shown` is the text the element holds and `leading.value` the attribute right after the class, each `undefined` where the node cannot be written as this element and rides the carry. The reader builds the node from the element's `data-*` attributes and text, then holds both to what `shown` and `leading.value` answer for it, so only what the writer writes reads back. `written` names the attributes the text stands in for, which no `data-*` attribute repeats.
 export type NodeElement = {
+  build(data: AdfAttributes, shown: string): AdfAttributes
   class: string
   element: 'a' | 'span' | 'time'
-  leading: 'datetime' | 'href' | undefined
-  textAttribute: string | undefined
+  leading: { name: 'datetime' | 'href'; value(node: AdfNode): string | undefined } | undefined
+  mismatch: string
+  shown(node: AdfNode): string | undefined
   vocabulary: AttributeVocabulary
+  written: readonly string[]
 }
 
 const nodeElements: Readonly<Record<string, NodeElement>> = {
-  date: { class: 'adf-date', element: 'time', leading: 'datetime', textAttribute: undefined, vocabulary: attributesOf('date') },
-  emoji: { class: 'adf-emoji', element: 'span', leading: undefined, textAttribute: inlineNodeModel('emoji')?.textAttribute, vocabulary: attributesOf('emoji') },
-  // Leaves out `data`, whose spelling is open (todo.md item 133), so a card holding it rides the carry.
-  inlineCard: { class: 'adf-inline-card', element: 'a', leading: 'href', textAttribute: 'url', vocabulary: { localId: 'string', url: 'string' } },
-  status: { class: 'adf-status', element: 'span', leading: undefined, textAttribute: inlineNodeModel('status')?.textAttribute, vocabulary: attributesOf('status') },
+  date: {
+    build: (data) => data,
+    class: 'adf-date',
+    element: 'time',
+    leading: { name: 'datetime', value: dayOf },
+    mismatch: 'shows the day its data-timestamp names, in datetime and as its text; to change the date, change all three',
+    shown: dayOf,
+    vocabulary: attributesOf('date'),
+    written: [],
+  },
+  emoji: textElement('emoji', 'adf-emoji'),
+  inlineCard: {
+    build: (data, shown) => (data['data'] === undefined ? { ...data, url: shown } : data),
+    class: 'adf-inline-card',
+    element: 'a',
+    leading: { name: 'href', value: (node) => card(node)?.href },
+    mismatch: 'holds one URL, as its href and as its text, or the name and URL its data-data holds, as its text and its href; to change the card, change them together',
+    shown: (node) => card(node)?.text,
+    vocabulary: attributesOf('inlineCard'),
+    written: ['url'],
+  },
+  mention: textElement('mention', 'adf-mention'),
+  status: textElement('status', 'adf-status'),
 }
 
 function attributesOf(type: string): AttributeVocabulary {
   return inlineNodeModel(type)?.attributes ?? {}
 }
 
+// A card holding `data` shows its name and links to the URL `data` holds; one holding both `data` and a `url` rides the carry, since read back its href would not say which of the two it spells.
+function card(node: AdfNode): { href: string; text: string } | undefined {
+  const { data, url } = nodeAttrs(node)
+  if (data === undefined) return typeof url === 'string' && url !== '' ? { href: url, text: url } : undefined
+  const href = url === undefined ? shownUrl(node) : undefined
+  const text = shownText(node)
+  return href === undefined || text === undefined ? undefined : { href, text }
+}
+
+function dayOf(node: AdfNode): string | undefined {
+  return htmlDay(shownText(node))
+}
+
+function textElement(type: string, className: string): NodeElement {
+  return {
+    build: (data, shown) => ({ ...data, text: shown }),
+    class: className,
+    element: 'span',
+    leading: undefined,
+    mismatch: 'holds its text, which is not empty',
+    shown: (node) => {
+      const text = nodeAttrs(node)['text']
+      return typeof text === 'string' && text !== '' ? text : undefined
+    },
+    vocabulary: attributesOf(type),
+    written: ['text'],
+  }
+}
+
 export function classesOfElement(element: string): string[] {
   return Object.values(nodeElements).filter((candidate) => candidate.element === element).map((candidate) => candidate.class)
 }
@@ -35,6 +88,6 @@ export function nodeTypeOfElement(element: string, className: string): [string,
 }
 
 // HTML's valid date string holds a four-digit year above 0, so a day outside years 1 to 9999 rides the carry.
-export function htmlDay(day: string | undefined): string | undefined {
+function htmlDay(day: string | undefined): string | undefined {
   return day !== undefined && /^\d{4}-/.test(day) && !day.startsWith('0000-') ? day : undefined
 }
diff --git a/src/html/parse/carry-element.ts b/src/html/parse/carry-element.ts
index cdfad03..e6b6fae 100644
--- a/src/html/parse/carry-element.ts
+++ b/src/html/parse/carry-element.ts
@@ -15,8 +15,9 @@ const holder = "a carry element's data-adf"
 export function readCarry(html: string, tag: StartTag, element: 'div' | 'span', levels: number, place: Place): ReadNode {
   const json = readCarryAttributes(tag.attributes)
   if (json === undefined) {
-    const others = classesOfElement(tag.name)
-    const alternative = others.length === 0 ? '' : `, or opens with class="${others.join('" or "')}"`
+    const others = classesOfElement(tag.name).map((name) => `"${name}"`)
+    const last = others.pop()
+    const alternative = last === undefined ? '' : `, or opens with class=${others.length === 0 ? last : `${others.join(', ')} or ${last}`}`
     return refused('unmappable-html', `a <${tag.name}> of the dialect is a carry element, holding class="adf-carry" and then data-adf alone${alternative}: ${foundAt(html, tag.start)}`, html, tag.start, place)
   }
   const jsonAt = tag.start + carryJsonOffset(tag.name)
diff --git a/src/html/parse/html-to-adf.test.ts b/src/html/parse/html-to-adf.test.ts
index aa43040..7dbd2b0 100644
--- a/src/html/parse/html-to-adf.test.ts
+++ b/src/html/parse/html-to-adf.test.ts
@@ -191,7 +191,7 @@ test('reads a carry element holding a node HTML writes as its own element as tha
   assert.deepEqual(read(htmlToAdf(`<ul>\n<li>\n${carry('div', paragraph(text('x')), '<p>x</p>')}\n</li>\n</ul>\n`)), document({ content: [item(paragraph(text('x')))], type: 'bulletList' }))
 })
 
-test('reads an emoji, status, date and card holding a URL from their elements', () => {
+test('reads an emoji, mention, status, date and card from their elements', () => {
   const inline = (node: AdfNode): AdfDocument | string => read(htmlToAdf(adfToHtmlText(document(paragraph(text('See '), node)))))
   const nodes: AdfNode[] = [
     { attrs: { id: '1f389', localId: 'e1', shortName: ':tada:', text: '🎉' }, type: 'emoji' },
@@ -202,6 +202,11 @@ test('reads an emoji, status, date and card holding a URL from their elements',
     { attrs: { text: ' ' }, type: 'emoji' },
     { attrs: { text: ' ' }, type: 'status' },
     { attrs: { url: ' ' }, type: 'inlineCard' },
+    { attrs: { accessLevel: 'CONTAINER', id: ids.mention, localId: 'm1', text: '@Mikael', userType: 'DEFAULT' }, type: 'mention' },
+    { attrs: { text: ' ' }, type: 'mention' },
+    { attrs: { data: { name: 'Release plan', url: 'https://example.com/plan?a=1&b=2' }, localId: 'c2' }, type: 'inlineCard' },
+    { attrs: { data: { url: 'https://example.com/plan' } }, type: 'inlineCard' },
+    { attrs: { data: { name: 'https://example.com/plan', url: 'https://example.com/plan' } }, type: 'inlineCard' },
   ]
   for (const node of nodes) assert.deepEqual(inline(node), document(paragraph(text('See '), node)))
   assert.deepEqual(read(htmlToAdf('<p><span class="adf-emoji">a&nbsp;&quot;b</span></p>\n')), document(paragraph({ attrs: { text: 'a\u00a0"b' }, type: 'emoji' })))
@@ -218,6 +223,8 @@ function adfToHtmlText(doc: AdfDocument): string {
 }
 
 // Each group's cases, the HTML and its refusal.
+const planData = '{&quot;name&quot;:&quot;Plan&quot;,&quot;url&quot;:&quot;https://example.com/plan&quot;}'
+
 const refusals: Readonly<Record<string, readonly (readonly [string, string])[]>> = {
   'refuses block shapes adfToHtml would not write': [
     ['<ul>\n<li><p>Bolt</p></li>\n</ul>\n', 'unmappable-html at /content/0/content/0/content/0 line 2 offset 5'],
@@ -290,7 +297,16 @@ const refusals: Readonly<Record<string, readonly (readonly [string, string])[]>>
     ['<p><a class="adf-inline-card" data-local-id="x">x</a></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
     ['<p><a class="adf-inline-card" href="">a</a></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
     ['<p><a class="adf-inline-card" href="https://example.com/" title="t">https://example.com/</a></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
-    ['<p><a class="adf-inline-card" href="https://example.com/" data-data="{}">https://example.com/</a></p>\n', 'unsupported-node-shape at /content/0/content/0 line 1 offset 0'],
+    ['<p><a class="adf-inline-card" href="https://example.com/" data-data="{}">https://example.com/</a></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    [`<p><a class="adf-inline-card" href="https://example.org/plan" data-data="${planData}">Plan</a></p>\n`, 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    [`<p><a class="adf-inline-card" href="https://example.com/plan" data-data="${planData}">Roadmap</a></p>\n`, 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    [`<p><a class="adf-inline-card" data-data="${planData}">Plan</a></p>\n`, 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    [`<p><a class="adf-inline-card" href="https://example.com/plan" data-data="${planData}" data-url="https://example.com/plan">Plan</a></p>\n`, 'unsupported-node-shape at /content/0/content/0 line 1 offset 0'],
+    ['<p><a class="adf-inline-card" href="https://example.com/plan" data-data="{ &quot;name&quot;:&quot;Plan&quot;}">Plan</a></p>\n', 'unsupported-node-shape at /content/0/content/0 line 1 offset 0'],
+    ['<p><span class="adf-mention"></span></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    ['<p><span class="adf-mention" data-text="x">x</span></p>\n', 'unsupported-node-shape at /content/0/content/0 line 1 offset 0'],
+    ['<p><span class="adf-mention" data-user-type="DEFAULT" data-id="x">x</span></p>\n', 'unmappable-html at /content/0/content/0 line 1 offset 0'],
+    ['<p><a class="adf-mention">x</a></p>\n', 'unmappable-html at /content/0 line 1 offset 0'],
   ],
   'refuses the document\'s carry anywhere but as the whole document, a line feed ending it': [
     [documentCarry, 'unmappable-html at / line 1 offset 0'],
@@ -398,7 +414,7 @@ const messages: readonly (readonly [string, string])[] = [
   ['<p><em></em></p>\n', 'a mark element holds text, or one other mark element around text: found "</em></p>\\n"'],
   ['<p><strong><a href="https://x.test/?a=1&b=2">x</a></strong></p>\n', '<a> holds its attributes as name="value", each value escaping & as &amp; and " as &quot;, then >: found "&b=2\\">x</a></strong></p>"…'],
   [`<p>a</p>\n${carry('div', panel, '<p>Check the <b>collation</b>.</p>')}\n`, 'a carry element shows what adfToHtml writes for its node, as it or a browser spells it, then </div>; to change the node, edit its ADF and write the HTML again: found "<b>collation</b>.</p></d"…'],
-  ['<p><span>a</span></p>\n', 'a <span> of the dialect is a carry element, holding class="adf-carry" and then data-adf alone, or opens with class="adf-emoji" or "adf-status": found "<span>a</span></p>\\n"'],
+  ['<p><span>a</span></p>\n', 'a <span> of the dialect is a carry element, holding class="adf-carry" and then data-adf alone, or opens with class="adf-emoji", "adf-mention" or "adf-status": found "<span>a</span></p>\\n"'],
   ['<div class="adf-carry" data-adf="{ &quot;type&quot;:&quot;x&quot;}"></div>\n', 'a carry element spells its node\'s JSON canonically: compact, keys sorted, each character HTML cannot hold spelled as a JSON escape: found "{ &quot;type&quot;:&quot"…'],
   [`${documentCarry}\n<hr>\n`, 'a carry element holding the document stands alone, as the whole document: found "\\n<hr>\\n"'],
   [`<hr>\n${documentCarry}\n`, 'a carry element holding the document stands alone, as the whole document: found "<div class=\\"adf-carry\\" d"…'],
@@ -414,7 +430,8 @@ const messages: readonly (readonly [string, string])[] = [
   ['<ol start="2" start="3">\n<li>a</li>\n</ol>\n', '<ol> takes start once, before its data-* attributes: found start after start'],
   ['<pre data-wrap="yes"><code>x</code></pre>\n', 'data-wrap holds no boolean written as compact JSON'],
   ['<p><span class="adf-emoji"></span></p>\n', '<span class="adf-emoji"> holds its text, which is not empty: found "</span></p>\\n"'],
-  ['<p><a class="adf-inline-card" href="https://example.com/">Spec</a></p>\n', '<a class="adf-inline-card"> holds one URL, as its href and as its text; to change the card, change both: found "Spec</a></p>\\n"'],
+  ['<p><a class="adf-inline-card" href="https://example.com/">Spec</a></p>\n', '<a class="adf-inline-card"> holds one URL, as its href and as its text, or the name and URL its data-data holds, as its text and its href; to change the card, change them together: found "Spec</a></p>\\n"'],
+  [`<p><a class="adf-inline-card" href="https://example.org/plan" data-data="${planData}">Plan</a></p>\n`, '<a class="adf-inline-card"> holds one URL, as its href and as its text, or the name and URL its data-data holds, as its text and its href; to change the card, change them together: found "Plan</a></p>\\n"'],
   ['<p><time class="adf-date" datetime="2025-08-26" data-timestamp="1756080000000">x</time></p>\n', '<time class="adf-date"> shows the day its data-timestamp names, in datetime and as its text; to change the date, change all three: found "x</time></p>\\n"'],
   ['<p><span class="adf-emoji" data-size="big">a</span></p>\n', '<span class="adf-emoji"> takes no data-size attribute'],
   ['<p><span class="adf-status">a&b</span></p>\n', 'text escapes & as &amp;, < as &lt; and > as &gt;, and holds no character HTML cannot hold: found "&b</span></p>\\n"'],
diff --git a/src/html/parse/node-element.ts b/src/html/parse/node-element.ts
index 72bc8b0..8cafaa6 100644
--- a/src/html/parse/node-element.ts
+++ b/src/html/parse/node-element.ts
@@ -1,41 +1,29 @@
-import type { AdfAttributes, AdfNode } from '../../adf/document.ts'
+import type { AdfNode } from '../../adf/document.ts'
 import { foundAt, misspelledText, refused, type Place, type ReadNode, type StartTag } from './source.ts'
-import { htmlDay, nodeTypeOfElement, type NodeElement } from '../node-element.ts'
+import { nodeTypeOfElement } from '../node-element.ts'
 import { readDataAttributes } from '../data-attributes.ts'
-import { shownText } from '../../adf/shown-text.ts'
 import { success } from '../../result.ts'
 import { misspelledAt, unescapedValue } from '../escaping.ts'
 
-// `undefined` where the tag opens no emoji, status, date or card element; one that does reads as the node `nodeElement` wrote it from, or is refused.
+// `undefined` where the tag opens no emoji, mention, status, date or card element; one that does reads as the node `nodeElement` wrote it from, or is refused.
 export function readNodeElement(html: string, tag: StartTag, place: Place): ReadNode | undefined {
   const [kind, ...rest] = tag.attributes
   const found = kind?.[0] === 'class' ? nodeTypeOfElement(tag.name, kind[1]) : undefined
   if (found === undefined) return undefined
   const [type, model] = found
-  if (model.leading !== undefined && rest[0]?.[0] !== model.leading) return refused('unmappable-html', `<${tag.name} class="${model.class}"> holds ${model.leading} first, before its data-* attributes: ${foundAt(html, tag.start)}`, html, tag.start, place)
-  const data = readDataAttributes(rest, `${tag.name} class="${model.class}"`, model.vocabulary, model.textAttribute === undefined ? [] : [model.textAttribute], model.leading)
+  const name = `<${tag.name} class="${model.class}">`
+  if (model.leading !== undefined && rest[0]?.[0] !== model.leading.name) return refused('unmappable-html', `${name} holds ${model.leading.name} first, before its data-* attributes: ${foundAt(html, tag.start)}`, html, tag.start, place)
+  const data = readDataAttributes(rest, `${tag.name} class="${model.class}"`, model.vocabulary, model.written, model.leading?.name)
   if (data.fault !== undefined) return refused(data.fault.code, data.fault.message, html, tag.start, place)
   const closer = `</${tag.name}>`
   const stop = html.indexOf('<', tag.end)
   const end = stop < 0 ? html.length : stop
   const shown = unescapedValue(html.slice(tag.end, end), 'text')
   if (shown === undefined) return misspelledText(html, tag.end + misspelledAt(html.slice(tag.end, end), 'text'), place)
-  if (!html.startsWith(closer, end)) return refused('unmappable-html', `<${tag.name} class="${model.class}"> holds its text, then ${closer}: ${foundAt(html, end)}`, html, end, place)
-  const node = nodeOf(type, model, data.value, shown)
-  const expected = model.textAttribute === undefined ? htmlDay(shownText(node)) : shown
-  if (expected === undefined || expected === '' || shown !== expected || (model.leading !== undefined && rest[0]?.[1] !== expected)) {
-    return refused('unmappable-html', `${mismatch(tag.name, model)}: ${foundAt(html, tag.end)}`, html, tag.end, place)
+  if (!html.startsWith(closer, end)) return refused('unmappable-html', `${name} holds its text, then ${closer}: ${foundAt(html, end)}`, html, end, place)
+  const node: AdfNode = { attrs: model.build(data.value, shown), type }
+  if (model.shown(node) !== shown || (model.leading !== undefined && model.leading.value(node) !== rest[0]?.[1])) {
+    return refused('unmappable-html', `${name} ${model.mismatch}: ${foundAt(html, tag.end)}`, html, tag.end, place)
   }
   return success({ end: end + closer.length, node })
 }
-
-function nodeOf(type: string, model: NodeElement, data: AdfAttributes, shown: string): AdfNode {
-  return { attrs: model.textAttribute === undefined ? data : { ...data, [model.textAttribute]: shown }, type }
-}
-
-function mismatch(name: string, model: NodeElement): string {
-  const element = `<${name} class="${model.class}">`
-  if (model.leading === 'datetime') return `${element} shows the day its data-timestamp names, in datetime and as its text; to change the date, change all three`
-  if (model.leading === 'href') return `${element} holds one URL, as its href and as its text; to change the card, change both`
-  return `${element} holds its text, which is not empty`
-}
diff --git a/todo.md b/todo.md
index df6787b..47a08fe 100644
--- a/todo.md
+++ b/todo.md
@@ -12,7 +12,7 @@
 
 | ID | Release | Blocked by | Exempt | Item | L | E | I | R | S | Moves | Score |
 |---|---|---|---|---|---|---|---|---|---|---|---|
-| 133 | 0.3.0 |  | question | **Write mentions, and inline cards holding `data` or a link mark, as semantic HTML in `adfToHtml` and read them back in `htmlToAdf`, in place of the carry element.** | 2 | 2 | 2 | 4 | 4 | 6 by 3 | 3.0 |
+| 133 | 0.3.0 |  | question | **Write an inline card a link marks as semantic HTML in `adfToHtml` and read it back in `htmlToAdf`, in place of the carry element.** | 2 | 2 | 2 | 4 | 4 | 6 by 3 | 3.0 |
 | 163 | 0.3.0 |  |  | **Gather a corpus of real-world ADF documents from public Jira and Confluence sites, each recording where it came from and under what licence.** | 3 | 2 | 4 | 7 | 4 | 6 by 3 | 3.0 |
 | 164 | 0.3.0 | 163 |  | **Publish a feature table setting chosen corpus examples beside what each call writes for them, readable at a glance by people and parseable by LLMs, and kept current by the gate.** | 3 | 2 | 1 | 4 | 5 | 3 by 6, 6 by 4 | 6.2 |
 | 165 | 0.3.0 | 164 |  | **Have a reader panel seated from `## Audience` judge each feature-table row reasonable or not, and file an item for each row it rejects.** | 2 | 2 | 1 | 3 | 3 | 6 by 5 | 7.5 |
@@ -69,23 +69,18 @@
 
 ## Details
 
-### 133. Write mentions, and inline cards holding `data` or a link mark, as semantic HTML in `adfToHtml` and read them back in `htmlToAdf`, in place of the carry element.
+### 133. Write an inline card a link marks as semantic HTML in `adfToHtml` and read it back in `htmlToAdf`, in place of the carry element.
 
-The fifth writer panel (`docs/decisions.md` §The HTML dialect) did not reach 5 of 7 on two
-spellings, so mentions and cards holding `data` ride the carry until the maintainer settles them.
-Class: the HTML dialect's spellings. Earlier entries: `data-*` named as HTML's `dataset` names it,
-`data-local-id` over `data-adf-local-id`. Candidates, each following those entries:
+Mentions and cards holding `data` are elements since the maintainer took the fifth writer panel's
+leading spellings (`docs/decisions.md` §The HTML dialect). A card a link marks still rides the carry,
+which shows the link's target as the link and the card's URL as its text, so both stay in sight.
+Atlassian's schema gives no card a link mark, so only a hand-built document meets this.
 
-- a mention as `<span class="adf-mention" data-access-level="CONTAINER" data-id="5b10a2" data-user-type="DEFAULT">@Mikael</span>` (4 of 7; `data-mention-id` drew 2);
-- a card holding `data` and no URL as `<a class="adf-inline-card" href="https://example.com/plan" data-data="{…}">Release plan</a>`, `href` the URL its `data` holds (3 of 7; `data-card` drew 2, a `<span>` without `href` 2).
-
-Where a link marks a card, both the link's target and the card's URL stay in sight, a card showing
-only its name included.
-
-Candidate entry for §The HTML dialect, if the leading spellings stand: "A mention is
-`<span class="adf-mention" data-access-level data-id data-user-type>` showing its text. A card
-holding `data` and no URL is `<a class="adf-inline-card" href data-data>`, `href` the URL its `data`
-holds, showing its name." The instance it yields for the example above: `<a class="adf-inline-card" href="https://example.com/plan" data-data="{…}">Release plan</a>`.
+Class: the HTML dialect's spellings. Earlier entries: a card is `<a class="adf-inline-card" href …>`,
+and HTML nests no `<a>` in an `<a>`, so the card's element has no room for the link beside it. The
+nearest candidate keeps the carry: "A card a link marks rides the carry, which keeps both targets in
+sight; no document Atlassian's editor writes holds one." Its instance is today's output, so the
+choice is the maintainer's: this item ends with that entry, or with a spelling the maintainer names.
 
 ### 163. Gather a corpus of real-world ADF documents from public Jira and Confluence sites, each recording where it came from and under what licence.