diff --git a/AGENTS.md b/AGENTS.md
index 25442ed..e954f90 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -162,12 +162,16 @@ nearest text, a candidate entry in that file's voice, and the instance it yields
 keeps collecting instances is wrong: rewrite it.
 
 Which output the audience expects — README goal 5 — is settled by a reader panel rather than
-asked: three fresh-context readers, one per README persona the conversion serves, each given only
+asked: three fresh-context readers, one per README persona the question serves, each given only
 `## Audience` and the input, writing what they expect before picking among outputs the goals
 allow, rendered, shuffled, with no rationale and nothing saying what is implemented. Three agreeing
 settle it; otherwise four more read, five of seven settle it, and less is a missing goal, asked.
 The verdict lands in `docs/decisions.md`.
 
+Every new or changed markdown or HTML spelling goes to such a panel, seated by the people who read
+and write that format (README `## Audience`); a question about what an app relies on seats the
+developer personas.
+
 ### Stated numbers
 
 A stated number — 500 levels, the branch floor — is kept; a chunk that cannot keep it asks, naming
diff --git a/README.md b/README.md
index 13cac24..f164f6b 100644
--- a/README.md
+++ b/README.md
@@ -52,6 +52,10 @@ which is free text.
 - **LLM/agent pipeline** — hands documents to a model as markdown and writes the edits back.
   Relies on the round-trip and on markdown a reader half-knowing the lossless flavour can still edit.
 
+Behind those apps, the people who read and write the markdown, and later the HTML: product
+managers, engineers and support agents working in Atlassian products through a plugin or another
+UI. They know markdown and not ADF, and rely on every spelling saying what it means to them.
+
 ## The shape
 
 ```sh