diff --git a/spec/flavour.md b/spec/flavour.md
index bb4791a..5839b2d 100644
--- a/spec/flavour.md
+++ b/spec/flavour.md
@@ -263,9 +263,9 @@ The moon, at night.
 a `mediaSingle` with attrs exactly `{"layout":"center"}` holding an `external` `media` — `url`
 from the destination, `alt` the description's plain-text content when non-empty — a link or image
 inside it contributing its own text, a node spelling its text in the content slot contributing
-that text, and a break of either kind a space. `adfToMarkdown`
-emits the image form for exactly that shape — those attrs and no others, no marks on either
-node, no caption, and a `media` carrying nothing beyond `alt`, `type` and `url` — and only where
+that text, and a break of either kind a space. `adfToMarkdown` emits the image form for exactly
+that shape — those attrs and no others, no marks on either node, no caption, and a `media`
+carrying nothing beyond `alt`, `type` and `url` — and only where
 CommonMark spells the pair: a destination or a description the image form cannot hold, an empty
 `alt` included, takes the directive form instead. An image amid
 other text, or one carrying a title, is a named error: `mediaInline` carries a media
diff --git a/src/markdown/parse/directive-marks.ts b/src/markdown/parse/directive-marks.ts
index bb4a953..b1d7ef2 100644
--- a/src/markdown/parse/directive-marks.ts
+++ b/src/markdown/parse/directive-marks.ts
@@ -16,7 +16,7 @@ export function readDirectiveMark(name: string, attributes: DirectiveAttributes,
   return success(Object.keys(attrs.value).length === 0 ? { type: name } : { attrs: attrs.value, type: name })
 }
 
-export function markSpellingFault(name: string): ConvertFault | undefined {
+export function inlineMarkSpellingFault(name: string): ConvertFault | undefined {
   const spelling = markSpelling(name)
   if (spelling === undefined) return undefined
   return { code: 'unsupported-node-shape', message: `${name} is spelled ${markdownForm(spelling) ?? `:${name}[…]`}, never as a block directive` }
diff --git a/src/markdown/parse/directive-nodes.ts b/src/markdown/parse/directive-nodes.ts
index cffe314..eb51512 100644
--- a/src/markdown/parse/directive-nodes.ts
+++ b/src/markdown/parse/directive-nodes.ts
@@ -9,7 +9,7 @@ import { blockDirective } from '../../adf/block-directives.ts'
 import { carryName } from '../opaque-carry.ts'
 import { failure, faulted, success, type ConvertErrorPath, type Result } from '../../result.ts'
 import { inlineDirective } from '../../adf/inline-directives.ts'
-import { markSpellingFault } from './directive-marks.ts'
+import { inlineMarkSpellingFault } from './directive-marks.ts'
 import { marksAttribute, readMarkValues } from '../block-directive-marks.ts'
 import { readVocabulary } from './directive-attributes.ts'
 import { slotLineEndingFault } from '../directive-syntax.ts'
@@ -69,15 +69,17 @@ export function readInlineDirectiveNode(
 
 // A name the other position spells names that spelling, never the code a later MINOR may fill (AGENTS.md §8).
 function inlineSpellingFault(name: string): ConvertFault | undefined {
-  const mark = markSpellingFault(name)
+  const mark = inlineMarkSpellingFault(name)
   if (mark !== undefined) return mark
   if (inlineDirective(name) === undefined && name !== textDirectiveName) return undefined
-  return { code: 'unsupported-node-shape', message: `${name} takes the inline form, :${name}` }
+  return { code: 'unsupported-node-shape', message: `${name} takes the inline form, :${name}{…}` }
 }
 
 function blockSpellingFault(name: string): ConvertFault | undefined {
-  if (blockDirective(name) === undefined) return undefined
-  return { code: 'unsupported-node-shape', message: `${name} takes the block form, ::${name}` }
+  const directive = blockDirective(name)
+  if (directive === undefined) return undefined
+  const form = directive.contentModel === 'none' ? `::${name}` : `:::${name}`
+  return { code: 'unsupported-node-shape', message: `${name} takes the block form, ${form}` }
 }
 
 // spec/flavour.md, Inline nodes: the slot is plain text, its adjacent nodes already merged.
diff --git a/src/markdown/parse/markdown-to-adf.test.ts b/src/markdown/parse/markdown-to-adf.test.ts
index d510ec6..d7883d7 100644
--- a/src/markdown/parse/markdown-to-adf.test.ts
+++ b/src/markdown/parse/markdown-to-adf.test.ts
@@ -254,9 +254,10 @@ test('names the directive name no node reads back to', () => {
 test('names the position a directive name the other one spells belongs to', () => {
   assert.equal(content(markdownToAdf(':::em\na\n:::\n')), 'unsupported-node-shape: em is spelled _x_, never as a block directive')
   assert.equal(content(markdownToAdf('::underline\n')), 'unsupported-node-shape: underline is spelled :underline[…], never as a block directive')
-  assert.equal(content(markdownToAdf('::text {text=" "}\n')), 'unsupported-node-shape: text takes the inline form, :text')
-  assert.equal(content(markdownToAdf('::date {timestamp=1}\n')), 'unsupported-node-shape: date takes the inline form, :date')
-  assert.equal(content(markdownToAdf(':paragraph[a]\n')), 'unsupported-node-shape: paragraph takes the block form, ::paragraph')
+  assert.equal(content(markdownToAdf('::text {text=" "}\n')), 'unsupported-node-shape: text takes the inline form, :text{…}')
+  assert.equal(content(markdownToAdf('::date {timestamp=1}\n')), 'unsupported-node-shape: date takes the inline form, :date{…}')
+  assert.equal(content(markdownToAdf(':paragraph[a]\n')), 'unsupported-node-shape: paragraph takes the block form, :::paragraph')
+  assert.equal(content(markdownToAdf(':rule[a]\n')), 'unsupported-node-shape: rule takes the block form, ::rule')
   assert.equal(code(markdownToAdf(':::widget\na\n:::\n')), 'unknown-directive-name')
   assert.equal(code(markdownToAdf(':widget[a]\n')), 'unknown-directive-name')
 })
diff --git a/src/markdown/text-directive.ts b/src/markdown/text-directive.ts
index 8cf4ddf..f3d7eec 100644
--- a/src/markdown/text-directive.ts
+++ b/src/markdown/text-directive.ts
@@ -2,17 +2,16 @@ import type { ConvertFault } from '../result.ts'
 import type { DirectiveSpan, Read } from './directive-syntax.ts'
 import { spellAttributes, spellLeafDirective, spellStringAttribute } from './directive-syntax.ts'
 
-export const textDirectiveName = 'text'
-
+const name = 'text'
 const whitespaceRun = /^(?:[ \t]+|\n+)$/
 
+export const textDirectiveName = name
+
 export function spellTextDirective(text: string): string {
-  const name = textDirectiveName
   return spellLeafDirective(name, spellAttributes([[name, spellStringAttribute(text)]]))
 }
 
 export function readTextDirective(span: DirectiveSpan): Read<string> | undefined {
-  const name = textDirectiveName
   if (span.name !== name) return undefined
   if (span.content !== undefined) return { fault: unsupported(`${name} takes no content`) }
   const spelled = span.attributes.get(name)