diff --git a/README.md b/README.md
index 5906e53..f749e08 100644
--- a/README.md
+++ b/README.md
@@ -755,8 +755,7 @@ Personas this README serves, in order:
 1. The application developer sending or receiving SMS on the defaults, who should need no options.
 2. The application developer who needs one thing retuned — an alphabet, a rate limit, a receipt
    format — through an option or a hook rather than a fork.
-3. The operator coordinating sessions across processes through a store.
-4. The developer migrating from `larvitsmpp` 0.4.0.
+3. The developer migrating from `larvitsmpp` 0.4.0.
 
 ## Development
 
diff --git a/todo.md b/todo.md
index aeeecc2..1f13ad0 100644
--- a/todo.md
+++ b/todo.md
@@ -367,8 +367,7 @@ and 5. Every seat ranked the session's lifecycle hardest and least wanted to mod
       `error`-event reason (hard rule 3 owns it) and the Audience bullets restating goal 8 and
       Install; the `'use strict'` clause in both MIGRATION.md and CHANGELOG.md; the node-smpp
       cross-check in MIGRATION.md; the planned work in `interop-tests/AGENTS.md` (an expected
-      malformed count per peer) and `benchmarks/README.md`. README persona 3 names a store nothing
-      ships yet — the maintainer's call, since it is the audience.
+      malformed count per peer) and `benchmarks/README.md`.
 
 - [ ] **Make `LinkGate.isUp()`'s doc true or its state match it.** It says a link attached but not
       yet bound cannot carry a request, while `up` starts `true`, so the first link and a server
@@ -725,3 +724,5 @@ Each lands under goal 7: an option or a hook, with the call that passes none unc
         memory. Either way, an application that supplied no store never waits on one.
       - **One spelling.** A store-backed cap and the limiter hook both reach a limit shared between
         processes; settle which owns that case before building the second.
+      - **Restore the store operator to README's personas when the store ships.** Removed
+        2026-09-28, maintainer's call, because nothing in the README could serve them yet.